Apple iAd plans to eat up half the mobile ad market
Apple will launch its iAd mobile advertising program July 1 on iPhone and iPod touch devices running the new iOS 4. Based on the estimated size of the market, the company says it will take nearly a 50% share of mobile ads in the second half of 2010.
http://feeds.appleinsider.com/click.phdo?i=f4eed9bebc43a96e693dd3b7a25395a6
