The Wildest Thing About Amazon's iPad App Is That Apple Lets It ExistA plain-Jane video-playing app just hit the iOS App Store: Amazon's Instant Video iPad app. While it doesn't do much more than let you browse and play videos, it could be the most important app to come to Apple this summer. Hyperbole? Maybe, but hang on. Amazon Instant Video extends your iPad to an ecosystem that competes with Apple, and at the same time may signal a shift in Apple strategy.
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