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Author Topic: Apple's Biggest Threat: Killer Advertising  (Read 271 times)
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« on: October 25, 2012, 07:05:38 pm »

Apple's Biggest Threat: Killer Advertising

While Apple crafts consumer gadgets of incredible beauty, built to look good on the outside and the inside -- even when Apple tries to fuse the case so the components can never be seen by mere mortals -- the hardware is not Apple's biggest weapon. The MacBook Air, the MacBook Pro with Retina display, the iMac, the iPad and new iPad mini -- not even the wildly popular iPhone is the most devastating weapon in Apple's arsenal.
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