Are iPhone Owners Becoming Less Loyal?
Seems that some of the shine might be wearing off the apple of Apple’s eye—the iPhone. Last year roughly 90% (93% of U.S., 88% of W. Europeans) of iPhone owners said they’d buy an iPhone again. Now? it’s 88-75% (88% U.S., 75% W. Europe). Is this a big problem for Apple or just a blip?
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