Survey: App users put premium on performance, not pretty
Patience may be a virtue, but it isn’t one you’re likely to find in users of mobile apps.
Source: ApigeeApigee surveyed 500 mobile users in the U.S. about what makes them pan an app. (Click to enlarge)
A survey by app development tools maker Apigee found that nearly half (44 percent) of mobile users will delete an app immediately—even if they paid for it—if it doesn’t perform as advertised.
The survey, which included users of apps from all mobile platforms, also revealed that more than a third (38 percent) will delete an app if it freezes for longer than 30 seconds. Another 18 percent will ditch an app if it freezes for just five seconds.
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