Amazon's new Prime pricing a move on streaming dominance
If you’re looking for more streaming content in the $7.99-a-month price range, Amazon has quietly added a monthly subscription option to its Prime membership plan.
With it, the company takes aim at streaming competitors Netflix and Hulu, which also offer plans in the $7.99 sweet spot. Though Amazon has nowhere near the amount of content Netflix does, a Prime membership also includes free two-day shipping and access to the Kindle Owners’ Lending Library.
Prime membership is normally $79 a year, so monthly subscribers are paying a higher premium for their membership ($7.99 versus $6.58). But some may prefer the lower up-front cost.
An Amazon spokesperson said the company is testing the new monthly membership option.
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