Nokia enters the mapping wars with Here, its cross-platform location service
Nokia plans an ambitious expansion of its mapping and location-based services platform beyond its own smartphones to competing devices running OSes other than Windows Phone 8, it said Tuesday.
The move is being backed with the acquisition by Nokia of Earthmine, a California-based provider of street-level 3D imaging data, and will see Nokia going head-to-head with Google, Apple, and dedicated mapping companies like TomTom.
"We want to give everyone with any type of device to ability to use this, the best location platform in the industry," said Stephen Elop, CEO of Nokia, speaking at an event in San Francisco.
Nokia will use the "Here" brand name across its location platform.
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