Elevating Ive Is the Smartest Move Cook's Made YetWhen Apple announced its executive shakeup this week, there was plenty of news to chew on and make you wonder what happened behind the scenes and why. At the top of the attention list, Scott Forstall, the iOS software group leader, was fired by Apple CEO Tim Cook. What? The head of the operating system of the most wildly acclaimed smartphone of all time -- let go?
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