iOS 6 Adoption Up 29% After Google Maps Hits App StoreGoogle Maps was released for iOS on December 12, and in the five days after it hit the App Store, ad management platform MoPub noticed a 29 percent increase in unique iOS 6 users. The data from MoPub, which supports 12,000 apps and monitors 1 billion ad impressions daily, suggests that quite a few iDevice owners were waiting for a better mapping solution before upgrading to Apple's newest operating system. TechCrunch spoke to MoPub CEO Jim Payne, who had this to say:"We observed since the launch of Google Maps for iOS 6 a 30 percent increase in unique iOS 6 users, and we think it's related to Google Maps. It verifies that hypothesis that people were actually holding back to upgrade until Google Maps was available."MoPub's data does, however, conflict with another report from mobile ad network Chitika, which saw just a 0.2 percentage point increase in iOS 6 users in the first 36 hours of Google Maps availability. MoPub seems to include a wider set of data than Chitika and which was taken over a longer period of time, and MoPub's inclusion of weekend data in particular seems to have contributed significantly to the observed increase in adoption, as people may have been waiting to do the lengthy update to iOS 6. An increased iOS 6 adoption rate following the launch of Google Maps not only benefits Google, but also Apple, which naturally wants as many users as possible on its latest operating system version. With Google's mapping solution now taking some of the pressure off of Apple's own flawed product, one major reason holding some users back from updating to iOS 6 has been addressed. Recent Mac and iOS Blog Stories • Analyst Says Apple Accelerating Plans for Next-Generation iPad Mini Launch • OCDock Offers iPhone Dock Integration with iMac or Thunderbolt Display • Kodak to Sell Patent Portfolio to 12-Member Consortium Including Apple for $525 Million • Apple Seeds Build 12D43 of OS X Beta 10.8.3 to Developers • Apple Online Store Offering Free Next Day Shipping on Nearly Everything
http://www.macrumors.com/2012/12/19/ios-6-adoption-up-29-after-google-maps-hits-app-store/
