Starfish smartwatch saga illustrates entrepreneurial stumbling blocks
One of the booths I was eager to see at this year’s Macworld/iWorld was that of a company I’d never heard of and a product I’d never seen. I first learned of Starfish from the company’s advertisement in the current issue of Macworld magazine; that ad touts: “The next biggest thing is the next smallest thing: The world’s first ever interactive iPhone and iPad mirroring device on your wrist.”
Depicted in the ad is a square-shaped wristwatch with a blue band; the screen displays an incoming iOS phone call, with the familiar Decline and Answer buttons.
It was certainly an eye-catching ad. But it also raised more than a few questions.
Namely, how could the device mirror an iOS screen? Did it work via Apple’s own AirPlay mirroring? I know of a few Mac apps (such as Reflector) that can pull that off, and I know that the Apple TV can do it, but how could one possibly fit AirPlay video capabilities into a watch form-factor? And wouldn’t AirPlay require an omnipresent Wi-Fi connection between your iOS device and the watch?
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