Remains of the Day: International affairs
Apple aims for India adoption, breaks new ground down under, and gets super in the UK. The remainders for Monday, February 25, 20213 are worldly-wise.
Apple signals emerging-market rethink with India push (Reuters)
To date, Apple hasn’t focused a lot of attention on India, but that may be about to change, according to Reuters. The company has apparently been trying to make the iPhone more attractive to Indian consumers, via a pay-by-installment plan, and has launched a new marketing effort. Unfortunately, the company nixed my proposed tagline: “Naan do it better.”
Legal twist in Apple, Samsung case (Australian Financial Review)
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