T-Mobile Retaliates Against AT&T's Negative Ad Campaign With New Anti-AT&T AdsTmonews reports that T-Mobile is prepping an anti-AT&T ad campaign in retaliation against the full page anti-T-Mobile ads that AT&T released last week. AT&T's ads, which were posted in The New York Times, The Wall Street Journal, and USA Today, criticized T-Mobile for dropped calls and slow download speeds. T-Mobile's retaliatory ads question why AT&T attempted to buy the carrier if T-Mobile's network is so unsatisfactory. The war between AT&T and T-Mobile began in January, when T-Mobile CEO John Legere called the AT&T network "crap," though the relationship between the two carriers soured after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice. T-Mobile is currently in the process of restructuring, with a plan to eliminate device subsidies and initiate lower monthly plan costs. The company plans to offer Apple products at some point in 2013. According to Tmonews, the ads are proof prints that have been sent to T-Mobile for final approval, which means they could hit newspapers at any time. Recent Mac and iOS Blog Stories • Roku Announces Roku 3 Set-Top Box • Apple Seeds Build 12D76 of OS X Beta 10.8.3 to Developers • 'Temple Run: Oz' Movie Tie-In Goes Live on App Store • Thieves Use Bear Spray in Robbery of Vancouver's Oakridge Centre Apple Store • Apple Updates iBooks with Paid Japanese Books, Greater Asian Language Support • 'The Final Hours of Tomb Raider' iPad App Offers Behind-the-Scenes Look at New Game • Sapphire Previews Radeon HD 7950 Mac Edition Graphics Card for Mac Pro • Walt Disney World Emulates Apple's Use of iPod Touches for Friendlier Welcome
http://www.macrumors.com/2013/03/06/t-mobile-retaliates-against-atts-negative-ad-campaign-with-new-anti-att-ads/
