WWDC Recap: Apple unveils big plans for software, hardware for 2013
Apple product releases may have been few and far between so far in 2013. But if Apple’s Worldwide Developers Conference keynote on Monday is anything to go by, the company has put the time since its last major press event in October 2012 to good use.
Tim Cook prepares to unleash a slew of announcements during Monday’s WWDC keynote.
The company unleashed a torrent of announcements Monday, starting with a preview of the latest version of OS X and wrapping up some two hours later with a look at a substantial overhaul of iOS. And while much of what Apple showed off won’t be available to the buying public until later in 2013—only the updated MacBook Air lineup and redesigned AirPort products shipped on Monday—the WWDC keynote was a reminder that the company has big plans for the rest of the year. It also served as a rebuttal to Apple critics who’ve made note of the company’s relative lack of product news in recent months.
“Can’t innovate any more, my ass,” Senior Vice President of Worldwide Product Marketing Phil Schiller snarled when showing off a redesigned Mac Pro on Monday—a not-at-all subtle poke at an increasingly common critique of the company among the Internet’s chattering classes.
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