Jony Ive Put Apple's Marketing Team in Charge of iOS 7 Icon DesignThe Next Web has given us a peek behind the scenes at the development of the new and controversial user interface in iOS 7. One of the more revealing points in the piece is that Jony Ive, recently put in charge of software as well as hardware design, tapped Apple's marketing and communications team -- MarCom -- to design the look and feel of the icons. Then, with those as a guide, the iOS design teams went to work.First of all, many of the new icons were primarily designed by members of Apple’s marketing and communications department, not the app design teams. From what we’ve heard, SVP of Design Jony Ive (also now Apple’s head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the ‘interiors’, with those palettes as a guide. The site goes on to note that the design is "firmly a 'work in progress'", and that the look and feel of the icons and other new UI bits are likely to change significantly as the iOS 7 beta proceeds. Recent Mac and iOS Blog Stories • Rovio Teases Upcoming New Game 'Angry Birds Go!' • Steve Jobs' Personal NeXTcube Shown at Cartoon Art Museum Fundraiser • iOS 7 Beta Warns Users When Using Unauthorized Lightning Cables and Accessories • New Maps Icons Show Apple's 'Spaceship' Campus Location • Yelp Updated With 'Nearby' Recommendations Based on Location, Weather and More • Apple Updates iTunes Connect with App Transfer Functionality • Apple Announces New Airport Base Station and Time Capsule with Faster 802.11ac Wi-Fi • Apple Announces 'iWork for iCloud' for In-Browser Use
http://www.macrumors.com/2013/06/12/jony-ive-put-apples-marketing-team-in-charge-of-ios-7-icon-design/
