Quark tightening upgrade policy for XPress publishing program
Anticipating an August release date for QuarkXPress 10, Quark will soon tighten its upgrade policy for users of earlier versions of its professional design and layout software.
As of June 30, Quark is putting an end to its liberal one-price promotion, which let users of any version of QuarkXPress upgrade to the current version 9, and allowed users of version 9 to upgrade to version 10 for free. That promotion, which was in effect for the last two upgrade cycles, is about to end; when it does, owners of legacy QuarkXPress licenses will no longer be able to upgrade to version 9 or 10.
"We've had particularly generous upgrade promotions running on and off for several years," Gavin Drake, Quark's vice president of marketing, told Macworld. "We wanted to give one last push to customers on those older versions to upgrade to the latest version to make sure they get the best possible experience of QuarkXPress on current operating systems."
The wrinkle Quark added to its promotion this month was that not only could users upgrade from any previous version, they would also get QuarkXPress 10 for free. "I would think having run these promotions for this many years, if you had any serious interest in moving to a more modern version of QuarkXPress, now would be the time to do it," Drake said.
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