Microsoft Launches New Surface RT vs. iPad Ad Highlighting iPad ShortcomingsMicrosoft is continuing its anti-iPad ad campaign, today releasing a new commercial comparing the Surface RT to the fourth generation iPad. The ad, which displays a Surface RT tablet and an iPad side-by-side, highlights both pricing and size differences between the two products. Microsoft also uses the spot to summarize other iPad shortcomings that it has highlighted in previous ads, including the iPad's lack of an integrated kickstand and keyboard, the absence of dedicated productivity software on the tablet, its poor multitasking capabilities, and its failure to offer expandable storage. Despite its vigorous advertising campaign, Microsoft revealed last week that its Surface lineup had earned just $853 million in revenue for the company, less than a $900 million writedown the company took for the Surface RT earlier this month. As a result of the tablet's weak sales, Microsoft was forced to drop the price of the Surface RT by $150 in July, pricing its entry level offering at just $349.99. The company has since dropped the price of the Surface Pro as well, offering it for $100 off through the end of August. Recent Mac and iOS Blog Stories • Apple Seeds OS X 10.8.5 Build 12F33 to Developers • Instagram Updated with Video Imports, Automatic Straightening • Some Users Now Unable to Use FaceTime [Updated x3] • John Carmack Joins Oculus VR as Chief Technology Officer • Vodafone UK Announces 4G Service, Rollout Begins August 29 • 'Boundless' Launches for iOS, Offers Free Alternatives to Assigned Textbooks • Popular Messaging App WhatsApp Adding One-Tap Voice Messaging • Apple Retail Stores Offering Discounts on Select Accessories Through August
http://www.macrumors.com/2013/08/07/microsoft-launches-new-surface-rt-vs-ipad-ad-highlighting-ipad-shortcomings/
