Apple iPad market share plummets in China as domestic vendors grow
The market share of Apple’s iPad fell dramatically in China during the second quarter as a result of competition from Android tablets made by little-known “white box” vendors.
The iPad has historically dominated China’s tablet market, with usually over a 50 percent share. But in this year’s second quarter, iPad shipments to the country made up only 28 percent of the Chinese tablet market, research firm IDC said on Tuesday.
The iPad still led the market with 1.5 million units shipped to China. But the figure was down from the 3 million units shipped in the previous quarter, IDC analyst Dickie Chang said.
The decline in shipments is probably the result of Apple reducing iPad inventory in preparation for its next generation tablets, Chang said. New versions of the 10-inch iPad and 8-inch iPad mini could come later this year, he added.
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