Tim Cook: Android isn't Windows and Apple won't be Nokia
Like the groundhog waking from hibernation to predict the coming of spring, another notoriously shy mammal recently made its own rare public appearance.
On the eve of the release of the new iPhone 5s and 5c, Apple CEO Tim Cook granted a rare interview with Bloomberg Businessweek on the state of the mobile market. Here are some of the highlighted lessons form the conversation:
The iPhone 5c is not junk
While many feared that the introduction of the low-cost version of the iPhone might signal Apple’s newfound embrace of mediocrity, Cook waved off these concerns by saying “there’s always a large junk part of the market, we’re not in the junk business.”
The “c” in iPhone 5c could be said to stand for “color,” but it could as easily stand for “China”—as in the country’s exploding smartphone market. At only $100 cheaper than its top-shelf counterpart, the 5c is still more expensive than the average smartphone, but hardly represents a race to the bottom.
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