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Author Topic: First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor  (Read 327 times)
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« on: October 19, 2013, 07:00:45 pm »

First Magazine Advertisement for iPhone 5s Appears, Highlights Touch ID Sensor

Apple has started a new print advertising campaign for the iPhone 5s. The first spot, running on the back of this week's issue of The New Yorker, showcases the Touch ID-equipped home button of the new gold iPhone 5s.   Your finger is the password.   Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.   Touch ID. Only on iPhone 5s.The spot in our image includes T-Mobile branding, but Apple's iPhone TV ads have traditionally rotated branding between all the carriers that carry the iPhone, likely as part of a co-marketing agreement.   Apple has been heavily advertising the iPhone 5c on television in recent weeks, but we have seen relatively little about the 5s, likely because of tight supplies. The print ads mention 'limited availability' of the iPhone 5s in fine print.   Update: Entertainment Weekly and Sports Illustrated are running the same ad but with Sprint co-branding, while Rolling Stone is running it with Verizon co-branding and TIME is running it with AT&T co-branding.   Recent Mac and iOS Blog Stories • Facebook Ads 1790% More Profitable on iOS Than on Android • 'Real Racing 3' Updated with Ferrari Vehicles and Gameplay Additions • Motorola Hopes to Lure iPhone Owners to Moto X with New iCloud Data Migration Tool • iOS App Runtime Inspector 'Reveal' Launches for OS X • Apple Quietly Raises Prices of iPhone 5s and iPhone 5c in France • New iOS 7 Icons for GarageBand and iPhoto Appear, Hinting at Upcoming Redesign • Oyster E-book Subscription Service Now Available on iPad • Samsung's Request to Delay Investigation of Apple-Nokia Patent License Leaks Denied    
 


http://www.macrumors.com/2013/10/17/first-magazine-advertisement-for-iphone-5s-appears-highlights-touch-id-sensor/
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