New Magazine Advertisement For iPhone 5s Appears, Highlights Camera and True Tone FlashThe third ad in Apple's print magazine campaign for the iPhone 5s has appeared on the back of this week's issue of Entertainment Weekly, focusing on the 5s' camera improvements and True Tone flash. The ad once again depicts the gold iPhone 5s, this time from behind, and includes a paragraph that describes the advantages of the 5s' camera. A better photographer, built in. Instead of teaching people to take better photos, why not teach the camera? The new iSight camera's software makes dozens of smart decisions every time you click--from True Tone flash that analyzes and adapts to your lighting, to burst mode which takes multiple pictures and suggests the best ones. The new iSight camera. Only in iPhone 5s.The ad in our image depicts AT&T branding, but Apple's ads for iPhone have traditionally rotated between carriers, likely part of a co-marketing agreement between Apple and the carriers. After the launch of Apple's new iPhones, the 5c received most of the advertising, likely because of the iPhone 5s' limited stock levels initially. Apple's advertising for the iPhone 5s has been gearing up over the past two weeks with new print and TV spots. The print ads do note that the phone has "limited availability". Recent Mac and iOS Blog Stories • Apple Discontinues Original Smart Cases and Covers Despite Continued Sales of iPad 2 [Updated] • Samsung Tops Apple in Latest J.D. Power Tablet Customer Satisfaction Survey • Apple Asks Developers to Refrain From Using Gold iPhone 5s Images in Marketing Materials • Pocket God: Ooga Jump Launches for iOS Devices • Three to Offer Cellular Versions of iPad Air and Retina iPad Mini in the UK • Apple's Share of Tablet Market Drops on Increased Android Tablet Sales • Fantastical 2 Debuts on iPhone With Reminders and Improved Event Parser • Sprint Sells 1.4 Million iPhones in Q3 2013, 40% to New Customers
http://www.macrumors.com/2013/10/31/new-magazine-advertisement-for-iphone-5s-appears-highlights-camera-and-true-tone-flash/
