iPad Air still coveted by Chinese consumers, despite rise of Android tablets
Android tablets may be on the rise in China, but that hasn’t stopped Beijing resident Fu Zheng from buying Apple’s latest iPad product. He was among the first to get his hands on the device on Friday when Apple launched the iPad Air at one of its local stores in the city.
“Everyone thinks Apple products are good,” said Fu, who also own’s the third and fourth generation iPads.
Apple still remains the leading tablet vendor in China, but increasingly more consumers in the country are buying Android tablets. In this year’s second quarter, Apple’s tablet shipments to the Chinese market fell to a 28 percent market share, while competing products from Samsung Electronics, Lenovo and little-known “whitebox” vendors saw shipments increase, according to research firm IDC.
Michael KanIn line for the new iPad Air, which goes on sale today.
Apple’s China tablets shipments will pick up with the arrival of the iPad Air, and the iPad mini, slated to arrive later this month, said IDC analyst Dickie Chang. “We think Chinese customers will have a positive response to the iPad Air,” he said, pointing to the tablet’s light weight, thinner design, and improved performance.
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