Apple in China: By the numbers
In America, it’s easy to get a feel for Apple’s success. Just go to any public place and look around at all the iPhones.
China is a different story; there, Apple remains a luxury brand, not a mainstream powerhouse. And even as China becomes a bigger source of Apple revenues, it is still in many ways a country of unrealized potential and unique challenges.
As Apple embarks on its 2014 fiscal year, we take a look at the company’s past successes and failures there, as well as what to expect in the future.
The story so far
Apple’s performance in China is tricky to measure. Until 2013, Apple didn’t distinguish its sales in Greater China—that is, mainland China, Taiwan, and Hong Kong—from the rest of the Asia Pacific region. Still, we can get a sense of how Apple has performed by piecing together the company’s sales figures, public statements, and milestones over the past few years.
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