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Author Topic: Apple Debuts App Store Video Trailers in Latest Editor's Choice App  (Read 338 times)
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« on: November 22, 2013, 11:00:44 am »

Apple Debuts App Store Video Trailers in Latest Editor's Choice App

Apple today debuted a new video trailer in the App Store for its latest Editor's Choice app, Clumsy Ninja, reports MacStories. This is the first time that Apple has allowed a video to be embedded within an App Store description.   As an Editor's Choice pick, Clumsy Ninja has been given a specially designed App Store page in iTunes that includes a link to the app along with a video trailer that opens into a full screen preview when clicked. The iOS App Store description of the app features the same general layout, with the embedded video playing directly within the built-in iOS media player.   The big news is, of course, the fact that Apple is embedding a video in the App Store, which has historically only allowed developers to include up to five static screenshots for their apps. Clumsy Ninja's video opens the built-in iOS media player in portrait mode, and it features music playing in the background with no voiceover or custom App Store branding. It is, effectively, a game trailer on the App Store.Videos within App Store app descriptions are a new feature and it is unclear whether Apple plans to use videos only for its featured apps or if there will be a wider video rollout allowing developers to embed similar trailer videos in their app descriptions.   Developers have thus far been limited to a handful of screenshots to show off app functionality, but video embeds could go a long way towards showing off the true capabilities of an app.   Currently, the Clumsy Ninja video is restricted to the U.K. and other European App Stores, but the U.S. App Store will presumably be updated soon to feature the new Editor's Choice pick. The new App Store layout can be accessed through the U.K. link, however, which does open in the U.S. App Store.   Recent Mac and iOS Blog Stories • LaCie Adds 2TB Option to Its 'Rugged' Thunderbolt/USB 3.0 Portable Drives • 4chan Founder's 'DrawQuest' App Now Available for the iPhone • 3D Planet Weather Simulator 'Living Earth' Updated with New Visual Design, Background App Refresh • ESPN Launches Rebranded SportsCenter App with League 'Clubhouses', Enhanced Game Pages • Long Awaited 'Clumsy Ninja' Game Now Available in App Store • China Mobile Launching New Brand on December 18, Fueling Rumors of iPhone Debut • Moshi Announces Ultrathin 'VersaKeyboard' iPad Air Case • Apple Updates iMovie With Support for More Macs    
 


http://www.macrumors.com/2013/11/21/apple-debuts-app-store-video-trailers-in-latest-editors-choice-app/
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