8 GB iPhone 5c Intended to Boost Mid-Tier Markets Where LTE Is GrowingWith today's
launch of a new 8 GB iPhone 5c, much discussion has been centered around the observation that the new model is available in
only a handful of countries: the UK, France, Germany, Australia, and China. In a
statement to Re/code, Apple reveals that its strategy is to offer a lower-cost option that is compatible with LTE networks in countries where those networks are seeing rapid growth.
“The mid-tier iPhone segment is growing year-over-year and the 8GB model provides a more affordable option for markets where LTE is becoming more established,” an Apple representative told Re/code. The iPhone 5c, unlike the iPhone 4s, which is also still sold, supports LTE networks.
The report notes that Apple may prefer not to sell the 8 GB iPhone 5c in the United States because of the popularity of subsidized phones, which sees the 16 GB model being offered for $99 or even less on a two-year contract. There are, however, plenty of other countries where subsidies are not common and where Apple has elected not to offer the new 8 GB model. The business model is even changing in the United States, where T-Mobile has led a charge to decouple device pricing from service plans. Under the new models, carriers are offering interest-free payment plans on devices and charging users separately for their service.
Recent Mac and iOS Blog Stories •
Amazon's Apple TV Competitor to Launch in April as Chromecast-Like Dongle •
Apple May Reintroduce Discontinued iPad 4 Alongside 8 GB iPhone 5c Tomorrow •
Former Apple Marketing VP Reflects on Steve Jobs and Marketing •
Changes in iOS 7 Security Make Kernel More Vulnerable to Attack •
8 GB iPhone 5c Packaging Label Shown in New Photo •
Apple Updates 'Apple Store' Apps for iPhone and iPad With Minor Improvements •
Apple TV Concept Envisions iPod Touch-Style Remote •
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8 GB iPhone 5c Intended to Boost Mid-Tier Markets Where LTE Is Growing
