Expo Notes: iPhone cases go beyond protection with extra features<article>
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The iPhone case market is flooded with options. That’s a great thing for consumers, but something of a challenge if you’re trying to eke out a living making cases. How on earth can designers make a case that stands out from the ever-growing crowd?</p><p>
Every trade show tends to reveal a trend in the case market, where manufacturers are trying to anticipate what customers are looking for. Last year at Macworld/iWorld, we saw a lot of ultra-rugged protective cases that practically doubled the size of the svelte iPhone—ideal for deep-sea divers and extreme outdoors fanatics, but an approach that severely compromises the iPhone's style.</p><p>
It seemed like there were fewer cases at Macworld/iWorld this year compared to the 2013 edition, perhaps because last year’s show followed the debut of the iPhone 5, which was a new body style. The next version of the iPhone is expected to arrive later this year, so it’s possible that case makers are holding off on showing anything new. From what was on hand this year, the focus seems to be less on extreme protection and more on extra features and functionality.</p><p class="jumpTag"><a href="/article/2137508/expo-notes-iphone-cases-go-beyond-protection-with-extra-features.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Expo Notes: iPhone cases go beyond protection with extra features
