Amazon's Fire TV skates to where the Apple TV puck is<article>
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The ball’s in your court, Apple.</p><p>
That’s what I took away from
Amazon’s introduction of the Fire TV. Not that I think that the retail giant’s set-top box is leaps and bounds ahead of what Apple—or Roku, or Google—are offering, but it’s pretty close to the
device that Apple’s been shipping for the last few years. If there’s a time for Apple to release something that’s going to keep it (at least) one step ahead of its competitor, now is it.</p><h2>Find and seek</h2>
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Fire TV doesn’t necessarily boast the same breadth of content as Roku or the Apple TV, but it is stabbing directly at the weakest point of many of its competitors: discoverability. There’s a lot of digital video content out there right now, and
nobody’s yet figured out how to make it easy to find out where that content is. Instead we wade through countless menus and sub-menus of services, shows, episodes, movies, and so on, tapping out search terms on our little, antiquated five-direction controllers. </p><p class="jumpTag"><a href="/article/2139100/amazons-fire-tv-skates-to-where-the-apple-tv-puck-is.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Amazon's Fire TV skates to where the Apple TV puck is
