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Author Topic: Why Apple’s PR strategy frustrated tech media for almost a decade  (Read 297 times)
HCK
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« on: May 11, 2014, 02:00:27 pm »

Why Apple’s PR strategy frustrated tech media for almost a decade

Apple was the tech story of the last decade. And the company's public relations department, led by Katie Cotton, took advantage of page-view oriented media businesses to control Apple's message like no other tech company.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&blog=14960843&post=840567&subd=gigaom2&ref=&feed=1" width="1" height="1" />

Source: Why Apple’s PR strategy frustrated tech media for almost a decade
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