Think Different: Portrait of a petulant Steve JobsIt wasn't easy to get Jobs to record the words to Apple's famous ad.
<p>FORTUNE -- "I wish I could say I wrote the words" to Apple's (AAPL) Think Different ad campaign, former TBWA\Chiat\Day creative director Ken Segall told Macworld UK earlier this week. "But an art director did, which is obviously infuriating to all the writers in the room."</p>
<p>But it was Segall who persuaded Steve Jobs -- over Jobs' objections -- to record the famous
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Think Different: Portrait of a petulant Steve Jobs
