Surface: The Embodiment of Microsoft's VisionSurface largely was the brainchild of Steve Ballmer, Microsoft's last CEO, and it resulted from a similar thought process that created Zune. In other words, the OEMs weren't building a product that was competitive with Apple, and Microsoft got frustrated and felt it could do a better job. In both cases, the conclusion that ultimately should have been drawn was that OEMs alone weren't at fault.
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Surface: The Embodiment of Microsoft's Vision
