5.5-Inch iPhone 6 May Cost an Extra $100, but Consumers Willing to Pay
Over the past several months, there have been
several rumors suggesting that a move to two different screen sizes on the iPhone 6 could come with a
$100 price premium for the larger model. Rumors have indicated that Apple is planning to launch a 4.7-inch iPhone 6 around the September timeframe, with an even larger 5.5-inch model coming either at the same time or up to several months later.
Raymond James analyst Tavis McCourt has now weighed in (
via MarketWatch) with his own belief that the larger model will indeed include a $100 price premium. But according to McCourt's survey data, consumers are showing an increasing willingness to pay that premium for a larger device.
“Our June consumer survey points to continued growth in the willingness of iPhone users to pay $100 more for a bigger screened iPhone, with now a full one-third of survey respondents willing to pay a $100 premium,” he added.
In fact, he added, “data seems to suggest meaningful demand for a larger screen, which should logically mean the iPhone 6-cycle will be strong for upgrade sales, which combined with modest contribution from wearables should cause a modest acceleration in revenue growth in fiscal 2015.”
Analysts and other observers unsurprisingly expect the iPhone 6 to generate a
massive upgrade spike given the move to a larger screen size. The iPhone's usual two-year design cycle typically sees stronger anticipation for new designs, and the significantly larger screen sizes appear to be boosting that excitement even more this year.
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5.5-Inch iPhone 6 May Cost an Extra $100, but Consumers Willing to Pay
