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Author Topic: Part 1) Apple Events and Shredded White Booklets  (Read 445 times)
HCK
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« on: August 30, 2014, 09:00:37 am »

Part 1) Apple Events and Shredded White Booklets

From Seeing Through the Illusion: Understanding Apple’s Mastery of the Media, a profile examining Apple’s PR strategy: “The keynote is like a production. You have to have a special appreciation for it.” You probably never knew that an audience member fainted during one of Steve Jobs’s keynotes. Quickly and without a pause, Apple PR representatives quickly […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=338104&subd=9to5mac&ref=&feed=1" width="1" height="1" />

Source: Part 1) Apple Events and Shredded White Booklets
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