Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

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Ikea channels Jony Ive’s showmanship to promote its 2015 catalog

Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when<span class="ellipsis">…</span><div class="read-more">Read more ›</div><!-- end of .read-more --><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/3e245026/sc/28/mf.gif' border='0'/><br clear='all'/>

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Source: Ikea channels Jony Ive’s showmanship to promote its 2015 catalog