KiQplan wants to do for wearables what Jane Fonda did for workout tapes<article>
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<p dir="ltr">Activity-tracking wristbands have a user-loyalty problem: People buy these wearables with high hopes of getting in shape, then toss them in the drawer after discovering they’re not magic fitness pills. But now the maker of
Fitbug, one of the earliest activity trackers of all, thinks it can reduce user attrition rates with its new KiQplan health and exercise platform.</p><p dir="ltr">Announced Tuesday, KiQplan is a set of “interactive coaching programs” that are tailored to very specific exercise goals, and work with a wide number of activity trackers, including those from Jawbone, Nike, Misfit, Withings and Fitbug itself. Four 12-week programs will be available at launch. “Beer Belly Buster” is targeted at men, while “Slim+Trim,” “Healthy Baby Bump” and “Goodbye Baby Belly” are targeted at women, from non-natal to pre-natal to post-natal.</p><p class="jumpTag"><a href="/article/2842876/kiqplan-wants-to-do-for-wearables-what-jane-fonda-did-for-workout-tapes.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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KiQplan wants to do for wearables what Jane Fonda did for workout tapes
