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Author Topic: Apple officially announces iAd expansion into programmatic channels including AdRoll, now available in 102 countries  (Read 204 times)
HCK
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« on: November 22, 2014, 03:00:34 am »

Apple officially announces iAd expansion into programmatic channels including AdRoll, now available in 102 countries

Earlier this week news leaked that Apple would begin offering automated purchasing of mobile ads by advertising agencies through its iAd program when one partner ad company accidentally published a press release early, and today Apple has officially shared the full announcement regarding iAd’s “move into programmatic channels.” In addition to Rubicon Project, Apple shared that it is partnering with various “demand-side […]<img alt="" border="0" src="http://pixel.wp.com/b.gif?host=9to5mac.com&blog=22754319&post=353823&subd=9to5mac&ref=&feed=1" width="1" height="1" />

Source: Apple officially announces iAd expansion into programmatic channels including AdRoll, now available in 102 countries
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