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« on: March 16, 2015, 09:00:19 pm »

Twitter cofounder Biz Stone on Jelly’s spectacular failure and the yet-to-be-determined success of Super

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<p><strong>AUSTIN</strong>—When Twitter cofounder Biz Stone first came up with the idea for Jelly, an app that lets users ask questions for other users to answer, everyone he pitched it to loved the idea. But instead of feeling reassured, Stone felt unsettled. It was as if they idea was accepted too easily. (After all, most investors didn’t think Twitter would catch fire.) </p><p>Jelly was easily funded, especially because Stone was behind it. Even so, Stone wasn’t exactly surprised when Jelly quickly fizzled out after an explosive number of downloads at launch. And from there, he decided to pivot.</p><p>Switching gears and not being afraid to fail were the recurring themes of Biz Stone’s session at South by Southwest on Saturday, “Biz Stone on Creativity and Redefining Success.” On stage, he openly discussed the story of Jelly, admitting defeat without any shame—because it was that failure that lead to the birth of his new app, Super. </p><p class="jumpTag"><a href="/article/2896405/twitter-cofounder-biz-stone-on-jelly-s-spectacular-failure-and-the-yet-to-be-determined-success-of.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: Twitter cofounder Biz Stone on Jelly’s spectacular failure and the yet-to-be-determined success of Super
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