Tim Cook's Apple is the Apple we need<article>
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Since Tim Cook took the reins in Cupertino,
almost four years ago, a gradual but inexorable change has taken place. And, speaking as a longtime follower of the company, there was to me no greater indication of that than
this past week’s kerfuffle over artist royalty payments, and the eventual policy reversal from the company. Let us count the ways in which this whole to-do reflects the changing face of the company. </p><p>
First of all: Policy reversals are nothing new to Apple, even under Jobs. The company
dropped the price of the original iPhone, for example, and launched a video iPod after Jobs derided the idea of watching video on one. But in so many of those scenarios, those moves were conveyed less as reversal and more as “we meant to do this all along” or “I only said nobody would do that because nobody has done it
right.” In this case, it was framed as a direct reaction to a complaint—Taylor Swift’s open letter—and carried at least a sentiment of the mea culpa, if not an out-and-out apology.</p><p class="jumpTag"><a href="/article/2940431/tim-cooks-apple-is-the-apple-we-need.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Tim Cook's Apple is the Apple we need
