Biggest problems facing Apple in 2018Apple has problems. Every company does. These are the ones I consider most critical to the company's long-term success — the ones they need to start aggressively addressing in 2018.
The reason I spend so much time knocking down dumb Apple FUD is because all those click-bait headlines do is drown out the real issues facing the company, now and into the future.
I focus on those issues year-round in all of my reviews and editorials. Once a year, though, I try to break out what I think are the most current and most critical. Last year, that included everything from failure to ship to the horn effect. The year before, product vision and constraints.
This year, I'm focusing on something bigger. A reckoning of sorts.
Apple has grown enormously over the last decade. That's created cultural and technical debt. And, as we go into 2018, it feels like a lot of that debt is coming due.
Extracting signal from noise
Apple gets told it's wrong all the time. Doesn't matter if it's iPhone ...
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Biggest problems facing Apple in 2018
