iPhone XS pricing — Was it too damn high?Are iPhone prices too $%&$ high?
iPhone pricing is too damn high. That's a singular way of expressing a sentiment that's become all too common since Apple announced the iPhone 10s and 10s Max last September.
So, are they? And, if so, is that what caused Apple's iPhone pain this quarter?
Watch the video version. Seriously. It's so much better.
Tim Cook was asked about pricing directly during the Q&A portion of Apple's Q1 2019 financial results call yesterday.
If you look at what we did this past year, we priced the iPhone XS in the U.S. the same as we'd priced the iPhone X a year ago. The iPhone XS Max, which was new, was $100 more than the XS. And then we priced the XR right in the middle of where the entry iPhone 8 and entry iPhone 8 Plus have been priced. So that's actually a pretty small difference in the United States compared to last year.
I'll go over historical pricing changes in the U.S. in more detail in a minute, but so far, so clear.
However, the fo...
Source:
iPhone XS pricing — Was it too damn high?
