Apple’s R&D spending reaches new height as it looks beyond the iPhoneWhat you need to know
Apple is spending more than ever on research and development.
R&D account for 7.9% for its revenue this part quarter.
Apple is now on pace to spend $16 billion in R&D in 2019 as it preps for life after iPhone dominance.
R&D hasn't accounted for this much of Apple's revenue since 2003.
Apple is spending more than ever on research and development. According to a CNBC report, Apple dropped $4.2 billion on R&D during the third business quarter of 2019, accounting for 7.9% of its revenue, the highest percentage since 2003.
The rising cost isn't out of the ordinary for most big tech companies, but it is for Apple who usually keeps the overall R&D number down. Microsoft and Google, for example, spent 13.4% and 15.7% of their revenue on R&D respectively. But as Apple moves to a future that relies less and less on the iPhone, it must spend money to find ways to offset declining revenue.
During the third quarter, iPhone revenue fell 12%, contin...
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Apple’s R&D spending reaches new height as it looks beyond the iPhone
