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Author Topic: Epic Games says iOS is its own market with high switching costs and lock-in  (Read 183 times)
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« on: May 11, 2021, 04:05:20 pm »

Epic Games says iOS is its own market with high switching costs and lock-in

"Switching between ecosystems isn't much of a competitive constraint on the iOS app market"

What you need to know


Day six of the Epic Games vs. Apple trial has continued with expert witness testimony from the Fortnite maker.
David Evans, a University of Chicago economist, spoke about Apple's market power, the high cost of leaving iOS, and more.


Day six of the Epic Games vs Apple trial has concluded with expert testimony from Epic's witness David Evans, who says Apple's ecosystem of iOS 14 and beyond has strong lock-in, high switching costs, and no restraints on its policies.

Evans, a University of Chicago economist, was called to testify on behalf of Epic Games, offering the court his views on several key aspects of the case including the definition of the market, how smartphones aren't substitutes for consoles and more.

Evans said that iOS was the relevant market in this case, a fact that if true could establish Apple as having a monopoly over App distribution and policy. Ev...

Source: Epic Games says iOS is its own market with high switching costs and lock-in
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