Podcasting getting tougher as big names get most of the cash and audience<div class="feat-image">
</div><p><a href="
https://9to5mac.com/guides/apple-podcasts/" target="_blank" rel="noreferrer noopener">Podcasting[/url] is getting tougher for those who don’t already have a significant following, says a new report, as a few big names take most of the cash and get most of the audience.</p>
<p>Recent data shows that the top 25 podcasts reach almost half of regular US listeners, and the top 100 shows reach more than 60% of the total podcast audience. But it also shows that high-profile deals don’t always work out … </p>
<a data-layer-pagetype="post" data-layer-postcategory="apple-podcasts,tech-industry" data-layer-viewtype="unknown" data-post-id="960383" href="
https://9to5mac.com/2024/07/29/podcasting-getting-tougher/#more-960383" class="more-link">moreâ
Podcasting getting tougher as big names get most of the cash and audience