Meta will test video ads on Threads<p>Instagram's Threads app began <a data-i13n="elm:context_link;elmt:doNotAffiliate;cpos:1;pos:1" class="no-affiliate-link" href="
https://www.engadget.com/social-media/meta-begins-a-small-test-of-ads-on-threads-174523673.html">
testing[/url] advertisements for its users at the start of this year, and the social platform is already ramping up its monetization efforts. Meta <a data-i13n="cpos:2;pos:1" href="
https://www.facebook.com/business/news/meta-at-iab-newfronts-2025">
announced[/url] at IAB NewFronts that it will start testing video ads on Threads. The company didn't get specific about the size or scale of this preliminary test, but said that a "small number" of advertisers will trial 19:9 or 1:1 video ad creatives placed between typical posts in users' feeds.</p>
<p>At the NewFronts event, where social media companies can pitch themselves to advertisers, Meta also said that it is trying out a new ad option centered around Instagram Reels. It is developing Reels trending ads that will be shown next to some of the service's most popular videos.</p>
<span id="end-legacy-contents"></span><p>Basically, Meta is following the same trajectory with its Instagram networks that it did with Facebook: making it less and less enjoyable to actually socialize with your connections.</p>This article originally appeared on Engadget at
https://www.engadget.com/social-media/meta-will-test-video-ads-on-threads-192213050.html?src=rssSource:
Meta will test video ads on Threads
