The real reason people buy new iPhones (hint: it’s not AI)<div class="feat-image">
</div><p>Apple doesn’t report sales numbers anymore, but analysts estimate the company sells hundreds of millions of new iPhones every year. While many
9to5Mac readers may buy new models for features like camera upgrades or
Apple Intelligence, new data reveals very different motivations for the vast majority of buyers.</p>
<a data-layer-pagetype="post" data-layer-postcategory="iphone" data-layer-viewtype="unknown" data-post-id="1006678" href="
https://9to5mac.com/2025/06/18/the-real-reason-people-buy-new-iphones-hint-its-not-ai/#more-1006678" class="more-link">moreâ
The real reason people buy new iPhones (hint: it’s not AI)
