Nothing is spinning off its budget CMF brand

[HCK]

Nothing is spinning off its budget CMF brand

<p>Nothing is spinning off its budget brand CMF into an independent subsidiary, <a data-i13n="cpos:1;pos:1" href="https://techcrunch.com/2025/09/24/smartphone-maker-nothing-to-spin-off-its-affordable-cmf-brand/">according to a report by TechCrunch[/url]. India will serve as the newly-formed company's headquarters for manufacturing and R&amp;D, thanks to a partnership with one of the country's telecom operators. Nothing says this venture will create over 1,800 jobs in the country.</p>
<p>India is actually a good choice for the HQ. The country is Nothing's strongest market overall, with over a <a data-i13n="elm:affiliate_link;sellerN:LinkedIn;elmt:;cpos:2;pos:1" href="https://shopping.yahoo.com/rdlw?merchantId=6deefbf2-941b-4156-9f41-a61ebb50d13d&amp;siteId=us-engadget&amp;pageId=1p-autolink&amp;contentUuid=1409f99d-f7ad-4b99-a399-c66d79a4bad8&amp;featureId=text-link&amp;merchantName=LinkedIn&amp;linkText=2+percent+market+share+in+smartphones&amp;custData=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&amp;signature=AQAAAXhc-EWXsTq-GQBPqJv76XFWp5rvt69SR3XROsr_p5nA&amp;gcReferrer=https%3A%2F%2Fwww.linkedin.com%2Fposts%2Fajaysharma1958_nothing-oneplus-realme-activity-7363930256413519874-4Fft%23%3A%7E%3Atext%3DIts%2520ascent%2520isn%27t%2520accidental%2Cwithout%2520traditional%2520big%2520budget%2520marketing." class="rapid-with-clickid" data-original-link="https://www.linkedin.com/posts/ajaysharma1958_nothing-oneplus-realme-activity-7363930256413519874-4Fft#:~:text=Its%20ascent%20isn't%20accidental,without%20traditional%20big%20budget%20marketing.">2 percent market share in smartphones[/url]. It's the fastest-growing brand in the region, with an 85 percent growth in shipments year over year. CMF also specializes in budget-friendly handsets under $200 and this is the dominant category in India, <a data-i13n="cpos:3;pos:1" href="https://my.idc.com/getdoc.jsp?containerId=prAP53737525">according to the IDC[/url].</p>
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