Upgraders vs. newcomers: who drove sales for each product category during Apple’s Q4 2025<div class="feat-image">

</div><p>On today’s post-
earnings conference call, Apple CEO Tim Cook and CFO Kevan Parekh shared a few interesting tidbits about who drove sales across the company’s major product categories. Here are the details.</p>
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Upgraders vs. newcomers: who drove sales for each product category during Apple’s Q4 2025