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« on: January 31, 2026, 04:05:07 pm »

Apple Responds to Skyrocketing RAM and Storage Chip Prices

On an earnings call with equity analysts today, Apple CEO Tim Cook responded to fast-rising RAM and SSD storage chip prices in the supply chain.



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Cook said that rising memory chip prices had a "minimal impact" on Apple's gross margin in the fourth quarter of the 2025 calendar year, but he does expect a "bit more of an impact" on the company's gross margin in the current quarter.



Cook added that Apple is aware of the rising prices and "will look at a range of options to deal with that" over the long term, if necessary.



Apple reported record-breaking revenue of $143.8 billion last quarter, up 16% year-over-year, and it is predicting similar 13% to 16% year-over-year growth and gross margin of 48% to 49% in the current quarter, so the company is still reporting impressive earnings results despite concerns surrounding memory chip prices.
This article, "Apple Responds to Skyrocketing RAM and Storage Chip Prices" first appeared on MacRumors.com

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