Study finds post-Steve Jobs consumer optimism The general consensus before Steve Jobs resigned from Apple was that, when he did so, people would expect Apple to go downhill from there. However, an analysis by ConsumerAffairs finds that people's view of Apple and its future actually became more positive after Jobs resigned.
ConsumerAffairs analyzed 27 million Tweets, Facebook comments, and sentiments from other social networking sites over the previous twelve month period. After August 24th, the day Steve Jobs resigned, positive sentiments for Apple hit a high for the year. ConsumerAffairs says that out of 234,000 comments in August, 50% were positive, 30% were neutral, and only 20% were negative. Typical comments included: "Apple will be fine thanks to his [Jobs'] leadership" and "Apple is incredibly solid thanks to him [Jobs]." Also of interest is that of the 20% of comments that were negative, most of those focused on pricing or technical issues with Apple products, rather than the perceived outlook in the future of the company.
Overall, Steve Jobs' resignation has had little material impact on Apple (the stock is currently about $5 higher than its close the hour before Jobs' resignation was announced), but as the ConsumerAffairs analysis shows consumer faith in the company also moved in the opposite direction many would have expected it to.Study finds post-Steve Jobs consumer optimism originally appeared on TUAW - The Unofficial Apple Weblog on Tue, 06 Sep 2011 17:00:00 EST. Please see our terms for use of feeds.Source | Permalink | Email this | Comments
http://www.tuaw.com/2011/09/06/study-finds-post-steve-jobs-consumer-optimism/
