Expo Notes: Jam monkeys around at Macworld/iWorld
If you ever thought the old Macworld Expo was a zoo, you should have seen the antics on the Macworld/iWorld 2013 show floor Saturday.
Abu, a dimunitive but extremely energetic four-year-old capuchin monkey made her debut alongside her human, Mike Casey—all in the service of Jam, the new music composition software from DreamWalk Interactive.
Why go the monkey route? Because Jam has a monkey mascot that animates as certain processes are performed in the software, and Jam's monkey bears a passing resemblance to Abu.
Abu and her human, Mike Casey
The Jam monkey motif actually had nothing to do with Abu—it was already part of the software design and interface—but in a highly convenient brainstorm, Jam's PR guy got the idea to ask his friend Mike Casey in Las Vegas to bring his little capuchin to the show just to stir things up a bit. Mission accomplished.
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