Apple's events move on, and so does the company
In the technology world, being complacent is deadly. Something that’s groundbreaking, revolutionary, or classic is inevitably tired and creaky just a few years later. As Steve Jobs himself preached, staying relevant is always about moving forward. At Apple’s 2013 Worldwide Developers Conference (WWDC) we saw Apple itself take a revolutionary product that’s by many standards still the best in the industry, and change it into something new.
I’m not talking about iOS, although the rule applies there too—iOS 7 is the kind of move you’d expect for the company that replaced the iPod mini with the iPod nano.
I’m talking about tone, manner—the entire vibe—of Apple itself.
It was noticeable in the music Apple played before the keynote—hipper, younger, with fewer top-of-the-chart smashes and classic rock numbers. It was clear in the stage demeanor of Apple’s presenters, not to mention the format of the keynote itself. This was the first truly post-Steve Jobs keynote.
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