Apple Marketing Chief Phil Schiller Appears On the Witness Stand in Apple/Samsung Damages TrialPhil Schiller, Apple's senior vice president of Worldwide Marketing, took the stand in the damages retrial between Apple and Samsung earlier today, testifying as the two companies argue over how much Samsung should pay Apple after the latter company won its patent lawsuit last year. Apple is asking for $379 million in damages, while Samsung believes it should only need to pay $52 million. Last year, Samsung was ordered to pay Apple a total of $1.05 billion after a jury found the South Korean company guilty of willfully violating multiple Apple patents. Back in March, Judge Lucy Koh struck $450 million from the $1 billion awarded to Samsung after deciding the jury may have miscalculated the damages due to a misunderstanding of patent issues. According to CNET, Schiller told the jury that Samsung made it "much harder" for Apple to market and sell its devices, and that Samsung's behavior has made it "harder for us to get new customers and bring them into our ecosystem." He added that Apple's marketing strategy revolves around "the product as the hero," highlighting features and capabilities that differentiate its devices from all others on the market. But Samsung's devices caused consumers to "question our design skills in a way they never used to," Schiller said. He also echoed comments from the trial last year, saying he was shocked when he saw Samsung's Galaxy phones. "It looked exactly like the iPhone, so much so people might confuse it," Schiller said.After Schiller's testimony and cross-examination, Apple rested its case and Samsung took over after a lunch break. The trial is expected to conclude in the middle of next week. Recent Mac and iOS Blog Stories • United Airlines Launches Redesigned iOS App with Travel Cards, Multi-Location Booking • Nest Mobile Gets Update With Redesign, Nest Protect Compatibility • Apple Seeds Safari 7.0.1 and 6.1.1 with Autofill and PDF Improvements to Developers • BlackBerry Messenger Now Supports iOS Devices Without Cellular Connections • Gmail for iOS Gets iOS 7 Update, New Features for iPad • Apple Expands List of Stores Open for Thanksgiving Day [Updated] • Day One Updated for iOS with New Design, Support for 64-Bit A7 Processor and M7 Motion Coprocessor • Pocket for iOS Updated with Dynamic Categories, User Interface Enhancements
http://www.macrumors.com/2013/11/15/apple-marketing-chief-phil-schiller-appears-on-the-witness-stand-in-applesamsung-damages-trial/
